Please enjoy this lovely article about The Nature’s yoke Legacy written by one our Nature’s Yoke family members. It shares our legacy in a simple way that is sure to make you confident about your choice to purchase Natures’ Yoke Eggs and become part of our family!
The Story of Nature’s Yoke
If you’ve been to the dairy section of your grocery store recently, you’ve probably noticed eggs in bright packaging splattered with colorful hearts. These earth-friendly cartons bear the name Nature’s Yoke – a brand grounded in the celebration of life, love, and latitude.
Nature’s Yoke strives to form deeper connections with what matters most. In fact, the importance they place on connection is why they spell “Yoke” the way they do. The idea that something as small and natural as an egg can form meaningful connections to our planet, friends, and family is truly something to savor.
The mission and values that shaped and carry this free-Range egg company, stem from a family legacy that has spanned four generations. With over 50 years of quality free-range eggs, sourced from happy hens on family farms, Nature’s Yoke is a household name.
How The Nature’s Yoke Legacy Began:
Their Legacy began in the 1960’s when George Weaver built what is now home base for Nature’s Yoke on the Weaver family farm in Lancaster County Pennsylvania. At the time, all the eggs were produced directly on the farm and, in 1962, George began selling to supermarkets in nearby cities.
With growing demand, George’s model proved insufficient with only a single flock. So, in 1963, he formed one of the first collectives of egg farms. Inspired by a deep desire to do right by Pennsylvania’s farmers, he was responsible for helping many small family farms launch and maintain thriving businesses.
George applied his innovative spirit to overcome the many obstacles that had previously prevented these farmers from getting their eggs to market. Additionally, stores in larger cities loved being able to provide fresh farm eggs to their customers.
To this day, Nature’s Yoke continues to partner with small, family farmers. Unlike many egg companies, Nature’s Yoke does not own the land or the hens. They view the business as a mutual partnership with the best interests of the hens, farmers, and consumers at the heart of everything they do.
The Beginning of Nature’s Yoke Legacy:
In 1985, George Weaver II, took over the family business. Seeing the rising demand for organic products, he decided to venture into the premium egg category. His ultimate goal was to offer eggs that tasted better and were more nutritious through their creation rather than through additives.
Like his father before him, George II was driven by the desire to innovate and promote healthy living. He produced the first-ever low-cholesterol egg in 1988 (which was verified as having 20-25% less cholesterol then regular eggs). Nature’s Yoke has held themselves to his legacy ever since.
As time passed, demand grew, and the Weaver family decided that it was time to create a truly unique egg brand. Thus, in the year 2000, Nature’s Yoke was born. An egg company fully committed to bringing the highest quality eggs from family farms to family’s tables.
The Importance of Free-Range:
Nature’s Yoke carries three types of free-range eggs: Legacy, Organic, and Omega-3. They are 100% Certified Humane and produced on family farms committed to the ethical treatment of animals, good stewardship, and innovation.
Free-Range hens are never kept in cages. They have access to pasture-like outdoor spaces for at least 6 hours per day. Spacious barns are available to them for shade, shelter, and a comfortable spot to lay their eggs. These hens frolic in the field and scratch in the dirt, supplementing their diet with healthy grasses, insects, and worms.
Among their three egg products, Nature’s Yoke is proud to bear labels by third parties like Certified Humane, USDA Organic, and Non-GMO. These labels guarantee the quality of life the hens receive, and the quality of the eggs they produce.
A New Generation:
Fast forward to today, and George Weaver III represents the third generation of the Weaver family. He currently serves as President and CEO of Nature’s Yoke. Continuing the legacy of his father and grandfather, George manages and maintains the company’s community and values.
His son, George Weaver IV, represents the fourth generation and has already become an integral part of the business. He manages the marketing and branding team and played a huge role in the Nature’s Yoke re-brand that took place in 2020.
New Look. Same Taste:
During the rebrand, Nature’s Yoke moved to the colorful, sustainable cartons you find on shelves today. Their design may have changed, but the messaging, mission, business practices, and family-centric values remain the same.
As Nature’s Yoke looks to the future, the entire Weaver family is committed to serving the community and the world. From the local, family-owned farms to the happy, well cared for hens, Nature’s Yoke eggs matter.
Look For Nature’s Yoke
The next time you’re in the dairy section of your grocery store, look for Nature’s Yoke! When you purchase that colorful carton, you’re connecting to a bigger story. You’re welcoming the opportunity to celebrate life, love, and latitude.
When you bring those eggs home to your family, you’re taking part in a legacy.